Las redes sociales, las nuevas audiencias, el mercado latino, los retos, qué necesita el responsable de la comunicación de las marcas, de las compañías ¿cómo hacerle la vida más fácil a ellos? ¿cómo hacerle frente a algo inevitable, el manejo de crisis?
¿Cómo debería estar organizada la agencia para realmente satisfacer a la marca y ser efectiva? ¿todo bajo el mismo techo o seguimos en el especialista del especialista? ¿hay un modelo que funcione? ¿varios o pocos proveedores?
La data, la investigación ¿dónde estamos parados, cómo obtener una lectura acertada, cómo salir de la intuición y entrar en la ciencia, en los números? Una base científica que se necesita con urgencia en las comunicaciones, empezar a medir todo. Varias preguntas acerca de estos temas que interesan al sector, varias respuestas de un experto, Alberto Arébalos. Esto nos contó el CEO de MileniumGroup.
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