PODCAST. Manejo de crisis: inevitables, la clave, prepararse y alejar los nervios

Te revelamos con Ultravioleta un nuevo podcast que profundiza en el mundo de las relaciones públicas, la reputación, el influencer marketing y hasta el manejo de crisis ¿hacia dónde va la comunicación en los nuevos tiempos? Hoy con Alberto Arébalos, CEO de MileniumGroup.

Las redes sociales, las nuevas audiencias, el mercado latino, los retos, qué necesita el responsable de la comunicación de las marcas, de las compañías ¿cómo hacerle la vida más fácil a ellos? ¿cómo hacerle frente a algo inevitable, el manejo de crisis?

¿Cómo debería estar organizada la agencia para realmente satisfacer a la marca y ser efectiva? ¿todo bajo el mismo techo o seguimos en el especialista del especialista? ¿hay un modelo que funcione? ¿varios o pocos proveedores?

La data, la investigación ¿dónde estamos parados, cómo obtener una lectura acertada, cómo salir de la intuición y entrar en la ciencia, en los números? Una base científica que se necesita con urgencia en las comunicaciones, empezar a medir todo. Varias preguntas acerca de estos temas que interesan al sector, varias respuestas de un experto, Alberto Arébalos. Esto nos contó el CEO de MileniumGroup.



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